There’s still the opportunity to experience our Maritime Cities and Scenic Waterways sailings, see the fabled Northern Lights in Norway or spend Christmas in the Caribbean. Alongside our breathtaking destinations, you'll enjoy outstanding cuisine, amazing entertainment and the warmest welcome at sea; all for the best value.
Ambassador Cruise Line is a brand-new cruise line and is proud to be the first new British cruise line to be launched since 2010. Our purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.
Ambassador’s staff and crew are the friendliest and most diverse in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.
Ambassador sails for the British market from London Tilbury aboard Ambience, with a focus on premium-value. And from Spring 2023, Ambassador Cruise Line will extend their offering with the Ambassador Ambition and sailings from regional ports including Liverpool, Dundee and Newcastle offering a range of UK voyages across Europe and the Globe!
Ambassador Cruise Line is adult focused and aimed at the 50+ market, for a relaxed, stylish and enriching experience. Delivering distinguished cuisine, fascinating voyages on classic cruise ships, great entertainment and introducing like-minded guests to treasured destinations, all without the need to fly, you should explore with Ambassador today!
As the countdown begins to Ambition welcoming her first guests on board in May, Ambassador are pleased to reveal thier newest restaurant - Lupino’s. This restaurant pays homage to Michelle Lupino – thier valued colleague who sadly passed away following a short illness in October 2022
Michelle Lupino was a vibrant and engaging person who was a much-loved team member at Ambassador. To mark her passing, they have chosen to honour her memory by creating an onboard dining experience for guests to enjoy which recognises her Italian heritage and vibrant, inclusive and warm-hearted qualities: Lupino’s
Take a look at a selection of Ambassador Cruises, or use our search to find even more amazing deals!

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